Posts tagged customer insight
Enabling a culture of innovation

In a previous post I threw out some thinking about design thinking and how you might think beyond it, depending on your own context and the problem space you find yourself in. But, if you are trying to build new products, experiences or services, or addressing complex challenges, how can you increase the opportunity for success?

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The importance of customer insight

We are currently working on our own evolving definition of insight. There’s probably a more correct definition out there, but sometimes we need our own words and thoughts to make sense of things:

“An insight is a compelling truth, created in the synthesis of multiple data points that unveils a new perspective, opportunity or mind-shift in the reader or viewer.”

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